Vitality's boss on how his health insurance business rewards you for getting in shape By Ruth Sunderland Updated: 16:51 EST, 13 January 2024 e-mail View comments Health insurance is not most people's favourite subject. Often it is a 'grudge purchase', with customers stumping up the premiums through gritted teeth. But Neville Koopowitz, the chief executive of insurance company Vitality, has a secret weapon: the company mascot, Stanley the dachshund. Stanley, who is possibly the best-loved canine in corporate Britain after the Andrex puppy, has been the doggy embodiment of the business strategy. This is to incentivise reluctant…
