Tennis Australia Taps Magnite for Programmatic Advertising and Implements…

SYDNEY, Jan. 11, 2024 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising company, announced that Tennis Australia has selected Demand Manager as their Prebid header bidding wrapper solution. Tennis Australia will leverage Magnite’s DV+ platform and solely implement Demand Manager as their wrapper solution to monetise their display and mobile inventory programmatically for the first time and ahead of the Australian Open. Tennis Australia is the governing body for tennis in Australia and stages a number of international tennis events including the Australian Open, one of four major…