The company that owns Supercheap Auto, the Rebel sports brand and the outdoor chains BCF and Macpac is crediting smart holiday promotions for helping it grow sales despite the rising cost-of-living. Super Retail Group on Monday announced that group sales were up three per cent in the 26 weeks to December 30, compared to a year ago. Sale-store sales were up one per cent. The company said it expects to announce $2 billion in first-half revenue and profit before tax of between $200 million and $203 million, subject to audit review and finalisation. Rebel underperformed during the half, with same-store sales down three per cent, but…
Supercheap Auto, BCF owner boasts resilient sales
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