Scanner data can help New York state farmers boost market sales

December 19, 2023 This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility: fact-checked trusted source proofread by Alison Fromme, Cornell University Julie and Steve Rockcastle, founders of Green Heron Growers in New York's Cattaraugus County, are always trying to figure out what works and what doesn't when it comes to selling their grass-fed beef at farmers markets. So after a Cornell study showed them that customers spent less per transaction when the booth was busiest, and more when using credit cards, they…