Ontario’s Hydrogen Approach Will Be A B-School Case Study In Failure

Not to be left behind as the world is spun in circles by hydrogen hype, Ontario published a hydrogen strategy in 2022. Recently it announced the first approved significant project, one that involves truckloads of hydrogen leaving Niagara Falls to be burned in a gas generator over 100 kilometers away. Multiple layers of energetic and economic nonsense are involved in this. When I consider the qualities of things that call themselves strategies, I use Richard Rumelt’s kernel of strategy from his by far the best book on the subject, Good Strategy Bad Strategy: The Difference and Why It Matters . (I can say it’s the best book because I…