Earning season begins Friday with the big banks reporting (Wells Fargo, Bank of America, Citigroup, and JPMorgan). If you wanted to trade these reports (or any other this season), what would be your approach? Whatever the specifics, my hunch is your core strategy would reduce to one thing… Capitalizing on a surprise to a consensus expectation. After all, in the long run, the strength (or weakness) of earnings drive stock prices. But in the short-term, surprises are what lead to price volatility – whether that’s up or down. The challenge for investors is how to find and correctly forecast these tradeable “surprises.” Well, tonight…
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