Media agency leaders optimistic despite data showing advertising and marketing…

As economic headwinds continue to impact the industry, ABS data has shown that advertising and marketing professionals have borne a significant part of the brunt of the country’s redundancies in 2023. The Australian Financial Review has broken down the number of redundancies in Australia in each quarter between November 2022 and August 2023, classified by industries, revealing advertising and marketing professionals among the top sectors hit. An average of 89,300 people were made redundant in every recorded quarter. Construction topped the average quarterly redundancies rate with 11,900, followed by Professional, scientific and…