MARKET REPORT: Finally some New Year cheer for WPP investors

MARKET REPORT: Finally some New Year cheer for WPP investors By Emily Hawkins Updated: 21:51 GMT, 5 January 2024 e-mail View comments WPP rallied yesterday after speculation that a division of the Kantar market research company, which it co-owns, could be sold. Shares in the advertising giant have slumped over the past year as it grappled with tech clients slashing their spending budgets. In recent months boss Mark Read has been forced to lay out dismal results after WPP felt the full force of an economic downturn last year. But investors yesterday were cheered by reports from Sky that market research business Kantar could auction…