In the annals of zero emission vehicle startups there are innumerable failures. The Canadian/UK firm First Hydrogen is inevitably going to be one of them. I write this article not to hasten their demise, but to ask a set of questions about how this type of thing gets funded, gets press, gets the appearance of traction and the like. Think of it as an aid to investors in other inevitable failures. The firm came to my attention in the summer of 2023, when a big announcement was made that they had secured land in Shawinigan, Quebec, birthplace of former Canadian Prime Minister Jean Chretien and location of a remarkable string of fires…
