THE quest for a perfect smile has turned into a grimace for hundreds of people who have lost huge sums of money after the demise of dental group Smile Direct Club. Despite still taking customers’ cash last week it put out a message on its website late on Friday saying it had made the “incredibly difficult decision to wind down its global operations”. The US -based firm, launched in the UK in 2019, promised customers a cheaper way to straighten teeth with clear aligners that could be bought remotely and used at home. The company said it was closing down after rescue financing failed. It was once worth £7billion but filed for…
