French firm Danone cuts price of Aptamil by 7% – as watchdog accuses it of…

ONE of the biggest makers of baby milk formula is cutting its prices after the competition watchdog accused it of ripping off hard-pressed families. French firm Danone said yesterday it would be lowering the price of its Aptamil formula brand by 7 per cent. It comes after research last year showed baby formula prices had surged by 24 per cent over the last two years while the cheapest brand, Mamia sold by Aldi , had increased by 45 per cent. Danone, the £35billion French company, has a tight grip on the baby formula market, splitting 71 per cent of every sale with rival Nestlé . When asked if it would be lowering prices, a Nestlé…