January 10 2024 The global subscription industry continues to grow with a projected market value of $1.5 trillion by 2025 , but one challenge continues to plague many leading subscription companies—subscriber churn. The complexities of recurring billing and payments can leave some companies with a proverbial “leaky bucket,” leaving a projected estimate of $129 billion on the table from involuntary churn alone in 2025. Involuntary churn is when a subscription payment stops due to a payment error—an expired or reported lost card, gateway failure, or one of 2,000 additional reasons . It is one of the top, but manageable, challenges…
