Digital advertising wastage was up more than 17% on last year’s figures to $6.149 billion in 2023, according to Next&Co’s annual Digital Media Wastage report. The wasted digital advertising spend was the highest on record and represented nearly half (43%) of the $14.1 billion invested in digital advertising nationally this year. The figure is significantly up on last year’s overall ad spend wastage, which hit $5.46 billion, comprising 41% of the overall $13.9 billion spent across the year. The data from the quarterly Digital Media Wastage report represents the billions of advertising dollars that failed to further digital…
