Boost for Queen Elizabeth’s favourite coat brand as Gucci and Ganni…

Barbour’s sales hit a record high last year as tie-ups with high-end fashion brands helped it gain traction among younger shoppers. The South Shields-based British business collaborated with the likes of Gucci and Copenhagen’s Ganni in a bid to revitalise the 129-year-old brand. According to the company’s chairman, Dame Margaret Barbour, the late Queen wore the same Barbour jacket for 25 years. Credit: Getty Barbour also partnered with model Alexa Chung and luxury womenswear brand Chloe, as it boosted sales up by almost 20 per cent to £343 million ($640 million) in the year to April 2023. Founded in 1894 by John Barbour, the…