Bespoke boom helps Rolls-Royce glide to record sales

Bespoke boom helps Rolls-Royce glide to record sales Rolls-Royce Motor Cars cashes in on bespoke features and extras By Ray Massey Updated: 00:30 EST, 8 January 2024 e-mail View comments Rolls-Royce Motor Cars glided to a record year of sales in 2023 – as the British luxury car company’s super-wealthy customers spent heavily on bespoke personalised features and extras. The British luxury car-maker delivered 6,032 motor cars to wealthy clients in more than 50 countries worldwide last year – more than ever before in the marque’s 119-year history. And every one of them had an element of bespoke personalisation, it said. Rolls-Royce…